PRINCESS LA LUX

Princess La Lux Agency

Digital models, real stories.

We create and manage original digital personas for music, fashion and brand work. Always on time, in any city you need.

Lux in a white suit on a balcony above the city at dusk
Lux · Paris
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This season presented by

One brand at a time, shown on every page.

Letters from Lux

One letter a week, from wherever she is.

New clips first, behind-the-frame notes, and early access to the shop.